Campus / Education

Campus tours can improve college recruiting efforts

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A campus tour can be one of the most influential recruiting tools for colleges and universities, according to research from the higher education consulting firm Noel-Levitz and the National Research Center for College & University Admissions.

Kai Blake Lewis
thebuffaloreview@gmail.com

(Buffalo, N.Y.) – Every semester SUNY Buffalo State offers tours of the college in an effort to recruit perspective students.

A campus tour can be one of the most influential recruiting tools for colleges and universities, according to research from the higher education consulting firm Noel-Levitz and the National Research Center for College & University Admissions.

Their 2012 survey of 1,300 college students and parents found that 94 percent of respondents said it was “very important” to speak with a college representative during the enrollment process, with the campus tour rated as the most influential.

Davia Graham, a senior student tour guide at Buffalo state, appeared on the Buffalo Review TV Feb. 23 to discuss campus tours.

The tours consist of walking around the entire campus, while a guide provides information pertaining to various departments and buildings and answers questions about student life.

“I think it is most beneficial for the students touring when they ask me questions about my personal experience here at Buffalo State, because I can give them a better perspective about the school itself and what life would be like,” said Graham.

According to Graham, perspective students and parents are able to get a sense of what Buffalo State is like when they’re able to physically tour the campus and ask questions. The tours provide an opportunity for families to see current students on campus and better understand what the Buffalo State community is like, she said.

Additionally, Graham said, parents often like to see where their children would be living for their freshman year of college, which can put some of their concerns at ease.

“I get a lot of questions about the dorms and different roommate situations,” she said.

The tours seem to be a hit with the families who take them, which is why Buffalo State offers them by appointment throughout the semester.

Graham also said the school has gotten a lot of positive feedback about their tours, which as research has shown, can increase the chances of a student choosing to attend Buffalo State.

* Jess Freda and Joseph Kasko contributed to this report.

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