Peace, Love & Grant St. festival promotes community businesses

Elie Fortune

(Buffalo, N.Y.) – Store owners and vendors from Buffalo’s west side came together Dec. 7 for the sixth annual Peace, Love and Grant Street festival.

The event is intended to draw attention to the Grant Street community and create support for its businesses.

“I think it’s a good way to get the community out and to just get into the holiday spirit, while also shopping local,” said Jill Sarah Greenberg, a vendor who operates a digital media business. “You could go the mall any time, but these kind of pop-ups really encourage local shopping.”

The festival included numerous vendors selling a variety of items, multiple food trucks and a petting zoo set up in a vacant lot. It also featured live performances from two different bands and a choir that went from store to store.

A number of visitors mentioned the opportunity to meet new people as one of their favorite things about the event.

Casey Milbrand, owner of The Pop In, said the festival is really important for Grant Street businesses.

“I think these businesses on Grant Street sometimes struggle a little bit because there are some other thorough fairs like Hertel and Elmwood that are doing really well,” said Milbrand.

“I think keeping it going every year, even if you don’t expect a lot of people, is always good. It just helps promote the neighborhood.”

The festival was sponsored by the West Side Business and Taxpayers Association, West Side and Black Rock Riverside Neighborhood Housing Services and Buffalo Common Council member David Rivera.


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