(Buffalo, N.Y.) — Black Friday has come and gone, but holiday shopping is still raging on, as many businesses rely on this time of year to improve the bottom line.
For major retailers like Target or Best Buy, the Friday after Thanksgiving is one of the most lucrative days of the year, but for shops in Buffalo’s Elmwood Village, it’s a day later on Small Business Saturday.
“It’s one of our biggest sale days,” said Dakota Follis-Ziarko, an assistant manager a Second Chic, a consignment on Elmwood Avenue.
“On a regular day we’ll probably sell like 100 pieces or less and then on days like that we’ll sell upwards of 400 to 500 pieces of clothing.”
Small business Saturday was created in 2010 by American Express, to emphasize shopping at small, local brick and mortar stores, as a counter to Black Friday and Cyber Monday.
According to American Express, an estimated 112 million people visited local businesses on Small Business Saturday in 2016, an increase of 13 percent from the previous year.
Additionally, 72 percent of U.S. consumers reported they were aware of the local shopping holiday and spent an estimated $15.4 billion at local businesses on Small Business Satuday, according to a survey from the National Federation of Independent Business.
“It’s so important. That is one of my favorite days, because we get all of these new shoppers that have not seen anything like this before,” said Follis-Ziarko.
“It really showcases how hard local people are working towards our community and our shopping experiences and owning businesses and keeping the economy in Buffalo thriving and giving people jobs.”
Kelly LaMartina, from retailer Everything Elmwood, said the day can also help bring people together.
“It’s a great community and people come out to support their local businesses and it’s a very social event,” LaMartina said.
“It’s a very feel-good day, because we are showing gratitude to them and they’re showing their gratitude to us, so it’s a win-win.”